Yes. There is no better way to effectively or efficiently communicate (market) your business to literally the entire world than to have a well-designed website. A website designed to market your business properly works to communicate with potential customers 24/7, whether you are sleeping, on vacation or spending time with your family. No individual, sales team or marketing team can compete with that level of effort and your website does this for a nominal fee.
Yes. An old, ineffective website is like having your name in the White pages of the New York phone book. It’s buried in the pages with millions of other names, doing nothing but just sitting there. An updated or redesigned website, including marketing strategies, can launch your business forward with unbelievable new growth.
Yes. SEO (Search Engine Optimization) is how well your website performs in relationship to other web sites. SEO is a key component to your marketing. If you are not using SEO strategies, your website will be buried in the millions of other websites out there. When a customer types in a particular product or name, you want your website to come up on the first page of search results. If it is on page 30, no one will ever see it. SEO is constantly changing and you need a company that understands those changes.
Easily. There are many tools out there available to help you track visitor traffic to your website. These tools can even help you identify how visitors found your website and if they were converted to customers, ie bought your product. These tools can also help you evaluate a marketing plan by measuring the amount of traffic your site receives after a campaign. A well designed website will include these tools to help you maximize your business.